We are a social enterprise based in Pagsanjan, Laguna

It all started as a DREAM: I grew up in a FARMING community. My grandparents and parents were farmers.

Naturally, I wanted to become a farmer too! But DRIVEN by my DESIRE ‘to earn’, I took up Chemical Engineering in De La Salle University, passed the board exam, and landed a job in a multinational company, UNILEVER.

I moved from one technical field to another, including a three-year assignment at its head office in London. I EXPERIENCED different roles from technical to sales to marketing to finally, a general management position as Chief Executive Officer of Unilever’s Food Division.

In 2004, after 32 years of corporate life, I opted for an early retirement. I may not have a formal education in farming but with my INNATE SKILLS plus general management experience, I PLANTED the SEEDS of my dream. I was 54 years old then. Indeed, it is never too late to start something that you are passionate about. Speaking of ‘PASSION’, I actually named the farm after my wife, Socorro, as an open LOVE letter to her.

– Mars Aaron
Founding Father and Farmer